✔ Review Winston's strategy and develop implementation plan / ideas
Completed by Ian P.
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Ian P.
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Following on from our call today Rodney and I have had a sit down and brainstorm;Key Objective: Create Greater Exposure of the Company (Brand) and its Products OfferingWith the view to converting exposure to yield results to the tune of an additional 30% traffic (all channels included) a month by the end of 2025.What options do we have available to us to achieve this exposure?1) Events (eg) Seamless2) Partnerships (eg) sponsorship of events, podcasts etc3) Hosting (eg) Annual or biannual event at our offices4) Digital Channels (eg) LinkedIn, YouTube, GoogleAds5) Print (eg) Financial Sector Magazines6) Outdoor (eg) Billboards7) TV/RadioWhich options do we wish to proceed with for the next 6 months?1) Events• Seamless - 16 October• CXAZ - 6 November• ABC Connect - 23 October• More…..2) Partnerships• MAZ• CXAZ• HAC• Podcast with Pari• More...3) Hosting• 7A Breach Rd, (early December)4) Digital• LinkedInd - Sponsored Posts/Ads• Google Ads• YouTubeWe of course will need your particular help with (4).Like we did with Koola Moola I’d like to come up with a campaign theme that spans across digital (possibly into print) that we can actively advertise with and drive the exposure we seek.Based on results and analytics we can fine tune this as we go.Please can I ask you to give this some thought and we take it from there? In reality I’d say we need to aim for this campaign launch 15th January which gives us a good 3 months to prepare adequately.We could of course run Google Ads in the short term just driving sponsored ad search results and let the website do it’s work.Your valued expert thoughts are welcomed!
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Ian Parsons completed this to-do.