Gikko Mobile

https://www.gikko.net/

Review Winston's strategy and develop implementation plan / ideas

Assigned to
Ian Parsons, Head Chef at Matogen Digital Ian P.
Due on
Notes
Following on from our call today Rodney and I have had a sit down and brainstorm;

Key Objective: Create Greater Exposure of the Company (Brand) and its Products Offering
With the view to converting exposure to yield results to the tune of an additional 30% traffic (all channels included) a month by the end of 2025. 

What options do we have available to us to achieve this exposure?

1) Events (eg) Seamless
2) Partnerships (eg) sponsorship of events, podcasts etc
3) Hosting (eg) Annual or biannual event at our offices
4) Digital Channels (eg) LinkedIn, YouTube, GoogleAds
5) Print (eg) Financial Sector Magazines
6) Outdoor (eg) Billboards
7) TV/Radio

Which options do we wish to proceed with for the next 6 months?

1) Events
 • Seamless - 16 October
 • CXAZ - 6 November
 • ABC Connect - 23 October
 • More…..

2) Partnerships
 • MAZ
 • CXAZ
 • HAC
 • Podcast with Pari
 • More...


3) Hosting 
 • 7A Breach Rd, (early December)

4) Digital
 • LinkedInd - Sponsored Posts/Ads
 • Google Ads 
 • YouTube

We of course will need your particular help with (4).
Like we did with Koola Moola I’d like to come up with a campaign theme that spans across digital (possibly into print) that we can actively advertise with and drive the exposure we seek.
Based on results and analytics we can fine tune this as we go.

Please can I ask you to give this some thought and we take it from there? In reality I’d say we need to aim for this campaign launch 15th January which gives us a good 3 months to prepare adequately. 
We could of course run Google Ads in the short term just driving sponsored ad search results and let the website do it’s work. 

Your valued expert thoughts are welcomed!

Comments & Events

Ian Parsons, Head Chef at Matogen Digital
Robyn, Project Manager at Matogen Digital Robyn  I've assigned myself to this task to get things started. 
Robyn, Project Manager at Matogen Digital
Ian Parsons, Head Chef at Matogen Digital Ian thank you - I am going to set up time for us to discuss the strategy next week. Gikko is not a priority for you this month, I know we need to discuss this but your time is better spent clearing up the loose ends where you are blocking efforts to achieve the billing goals you set for us. Things like the MSI Clean up and the newly signed off CLHSS prototype content (as an example) - I am working on the billing doc and adding timelines / asking questions to make the goal is achievable - I appreciate stretch goals but if we constantly fail at delivering on goals , its detrimental to team morale and not good for the business and all its revenue. You are going to be hearing more from me as I try to keep us going in the right direction. It kills me when we don't make profit in busy times - there is no need for us to be struggling and there's no need for extra pressure to be put on everyone if we are practical and follow through on what we say we are going to do.  I am trying to highlight what needs to happen practically for the billing plan to work. 
Ian Parsons, Head Chef at Matogen Digital ❤️
Robyn rescheduled this to-do
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Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital
Ian Parsons, Head Chef at Matogen Digital Ian Robyn, Project Manager at Matogen Digital Robyn  Here's a Miro board with some ideas to drive possible campaign themes: https://miro.com/app/board/uXjVLR-nlVc=/
Ian Parsons, Head Chef at Matogen Digital 👀
Ian Parsons, Head Chef at Matogen Digital
Ian Parsons completed this to-do.