Laura Robyn I'm getting badly stuck here. I think I'm going to reach out to Rodney and Winston and ask some questions about how they are approaching universities, and then come back to this. 

Thanks Ian  

Thanks for your patience :-), please find below my findings so far from the interactions I have had with the Institutions:

What are the biggest challenges at the moment for these organisations? These may or may not be solvable by using Gikko - I'm trying to understand their landscape.
- Delivery rate and Read Rate of important updates from the Institution to the students (Course Updates/Exams info/Fees Reminders etc)
- Cost effective way of reaching out to University prospects from Admissions and Enrollment.

If relevant, how might Gikko be able to help them address some of these challenges?
- Personalized SMSs to students and other stakeholders.
- No need for data to get updates from the Institution
- Delivery rate is almost 100%
- Bulk email as a failover

- Internal ICT department for such services
- Other service providers who are cost centric knowing the Industry they fall under.

Who do they distrust, and why? What are some of the characteristics of untrustworthy people or organisations in their context?
- Yet to get this - researching on this myself in the interactions I have and will have

Which strategies or processes are holding universities back from succeeding in their communications efforts?
- Cost
- Lack of knowledge on the tools
- Reliant on ICT who have other "important" tasks on their hands

What is unique about their main audience?
- They are tech savvy
- Students (college and high school students) who don't have a source of income yet (no connectivity unless connected to public wifi) so SMS is ideal. 

Will keep on getting as much detail as possible and get back to you.

Let me know if you have any questions.