Laura Hurley,Designer, UX and Engagement Specialist
It is done!!! Thank goodness! – there are quite a few different industries listed, and I think it might be worth grouping some, like possibly ISP and Technology could be combined, etc. I can ask Flo to have a look and see how some might be grouped, cuz some segments only have 3 people listed...
Robyn
do you think I should do that or gooi as is?
Laura
we can handle that in the segmentation part of this right? Its the full list and then individual segments so as long as our plan / segments makes sense for our newsletter plan, we probably don't need their input? What we might need to decide is how many segments make sense for us - I don't think we can dedicate so much time to sending out to all the segments so need to think about next steps for this.
Maybe its the primary industries and then a generic for the rest which would mean we keep the generics in one list and have specific segments for the primary
Complicated ! Sorry I made the suggestion :(
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Laura Hurley,Designer, UX and Engagement Specialist
Robyn
yes! These are all the segments created. I built those all by assigning tags (one for industry and one for their respective company, like Old Mutual, etc) But, I've only segmented based on their Industry tag. I think creating a list of the primary industries and then a generic group makes sense!.. Should I rope in Flo Winst, and co to have a look at the Industry segments and help us group those?
Thanks & Yes! x
🙌
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Laura Hurley,Designer, UX and Engagement Specialist
No stress at all, it's good to know how to do this, and worth it.. now I know and next time won't have issues like I did this round, so think it should be a breeze from here on out...
Maybe its the primary industries and then a generic for the rest which would mean we keep the generics in one list and have specific segments for the primary
Complicated ! Sorry I made the suggestion :(
But, I've only segmented based on their Industry tag. I think creating a list of the primary industries and then a generic group makes sense!.. Should I rope in Flo Winst, and co to have a look at the Industry segments and help us group those?