❏ 3. Enhance Social Media Engagement: Increase average engagement rate (likes, comments, shares) on social media posts by 20%. Higher engagement indicates increased brand awareness and audience interaction. Achieve a rise in engagement rate within the next quarter.
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again, higher engagement from people does not translate to brand awareness - we could all go and like posts and ask our friends to do the same -
We can strive for a better engagement rate but really does not make sense to me - 20 % increase is a large increase so what would we need to be successful here
I say video strategy, new blogs, case studies, boosting, and employee advocacy targets
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