Q2 requests
Flesh out a plan and quote on each of these items / work out what we can include and quote on the rest
-
❏
1. Increase Website Traffic:
Increase website traffic from our target audience by 15%.
More website traffic translates to greater exposure and brand awareness.
Achieve this goal within the next quarter.
1
-
❏
2. Grow Brand Recognition:
Increase brand recall by 5% among our target audience within a specific geographic region.(e.g Kenya)
Conduct brand awareness surveys before and after a boosting campaign to measure recall?
Higher brand recall signifies stronger brand recognition.
Achieve this goal within the next quarter
-
❏
3. Enhance Social Media Engagement:
Increase average engagement rate (likes, comments, shares) on social media posts by 20%.
Higher engagement indicates increased brand awareness and audience interaction.
Achieve a rise in engagement rate within the next quarter.
1
- ❏ 4. Establish Thought Leadership: Publish 1 high-quality blog post per month High-ranking content positions the company as a thought leader in the industry.
-
❏
5. Increase Brand Mentions:
Secure 1 mention of our brand in a relevant industry publications or online community.
Brand mentions demonstrate credibility and wider industry recognition.
Achieve this goal within the next 6 months.
- ❏ Boosts: Breakdown of the benefit, to see what it's doing and where the return is
- ❏ Boosts: Comparison of traffic when we have boosts vs when we don't
- ❏ Boosts: Add go to website button to LinkedIn Page (see if its an option)
- ✔ Quote on Q2 list
-
✔
Load Case Study - do we consider this the first quality blog for Q2?
3
Laura H.
-
✔
Review pharmaceutical case study
2
Ian P.
-
✔
Let Dave and Tanille know that the webinar needs to move out by a week
Robyn
-
✔
Quote on pitch docs - please weigh in
3
Laura H.
-
✔
Tanille to go over site content, revise what needs to change, go or stay
Case study by Friday – Pharm, follow up
Robyn