✨ NEW STRATEGY CONVOS
STRATEGY
- Drive people towards our digital footprint
- Rodney needs to connect and network with more people
- The upcoming event has some key Zimbabwean stakeholders
- Rodney is going to a customer experience convention in the highlands (6th to the 9th November
- Banking sector folk are typically defensive, and rigid (this will make you look good)
- People defer to those who shout loudest, and loud shouting defers to status
- Winston has a friend with a helicopter and wants Rodney to arrive at the event in front of the hotel. Make it executive.
- Introduce AI - hot topic, so much we can do for our customers. We're the top guys to approach regarding AI.
- Make our presence felt
- Above-the-line advertising? Or, stick hard with digital? Billboard is USD2000 a month. Radio? Social media advertising, expanded. Rodney has a target of two signups a week (regardless of size. But a digital strategy will attract more organic.
- We need to decide what our ROI should be - where makes the most sense to place our Money.
- Printed brochures at expos and events.
- Billboard - Rodney feels this is important for the Zim culture, people are not all in a digital space
- The Zim market is complicated in this space because its difficult to quantify the impact of above-the-line efforts in this environment
- Need a focus group and good market research to launch a billboard campaign
- Corporate running/golf/other sporting communities that we could sponsor and advertise at. T-shirts, flags.
- We need a proper strategy, don't want to be bombarding. Lets do one thing at a time, start with conferences
- We need to decide what our ROI should be - where makes the most sense to place our Money.
Comments & Events
Robyn,
Project Manager
Ian
Robyn,
Project Manager
Following on from our call today Rodney and I have had a sit down and brainstorm;
Key Objective: Create Greater Exposure of the Company (Brand) and its Products Offering
With the view to converting exposure to yield results to the tune of an additional 30% traffic (all channels included) a month by the end of 2025.
What options do we have available to us to achieve this exposure?
1) Events (eg) Seamless
2) Partnerships (eg) sponsorship of events, podcasts etc
3) Hosting (eg) Annual or biannual event at our offices
4) Digital Channels (eg) LinkedIn, YouTube, GoogleAds
5) Print (eg) Financial Sector Magazines
6) Outdoor (eg) Billboards
7) TV/Radio
Which options do we wish to proceed with for the next 6 months?
1) Events
• Seamless - 16 October
• CXAZ - 6 November
• ABC Connect - 23 October
• More…..
2) Partnerships
• MAZ
• CXAZ
• HAC
• Podcast with Pari
• More...
3) Hosting
• 7A Breach Rd, (early December)
4) Digital
• LinkedInd - Sponsored Posts/Ads
• Google Ads
• YouTube
We of course will need your particular help with (4).
Like we did with Koola Moola I’d like to come up with a campaign theme that spans across digital (possibly into print) that we can actively advertise with and drive the exposure we seek.
Based on results and analytics we can fine tune this as we go.
Please can I ask you to give this some thought and we take it from there? In reality I’d say we need to aim for this campaign launch 15th January which gives us a good 3 months to prepare adequately.
We could of course run Google Ads in the short term just driving sponsored ad search results and let the website do it’s work.
Your valued expert thoughts are welcomed!