Mailer -  Frequency: monthly: 

• Compare MailChimp stats with the latest mailer that went out
• Would like to opt for shorter formats of the monthly mailer, with an extended longer mailer every quarter
• * Gikko - Flo to update the database for newsletter and segment the newsletter - it is more work for us but speaking to the audience in a way that is specific makes more sense vs generic - we can use the same template but update the message so its appropriate for the market it reaches
• Ability to add tags on the next newsletter- check with Ian, we should be able to figure it out.

• Please check the content provided and provide answers to the questions we have highlighted in turquoise:
• https://docs.google.com/spreadsheets/d/1slNrJoenkSJpG4qTKowPzjrXFxVSdPx81R9SCPzEPBw/edit#gid=1183163511
• WIP two AI blogs - currently the first blog is in for an Edit - not sure if we are waiting on Rodney's feedback? 

• Plan campaigns & note: We won't be able to see who receives InMail messages, unless they make contact after receiving the message. 
• Set up lead flow so that Gikko can quickly respond to incoming messages and try to work the lead.
• Here’s the list we have from Rodney - * please confirm the order of priority.

 

• Retail has been noted as well so we need to know who you would like to target there.

• These should be useful in general so the Gikko team need to provide us with the key pain points / what you think is useful that we can use to target the industries

• We spoke about enhancements for the blog which we can get queued in from next month;  the next standup session we have together will be about the website.

1. Identity solidifying ~ Brand Awareness: Quality social efforts
2. Monthly Blog
3. LinkedIn Advertising - InMail
4. Brochures
5. Website: Indexing, blog, services, landing pages, etc. To be discussed at the next standup.
6. Monthly Newsletter * loyalty goal vs brand awareness