Gikko Mobile

https://www.gikko.net/

📈 Meeting Agenda 12 March

Received a wonderful list of prospects from Rodney


task:  LinkedIn boosting - Target Audience & plan - Gikko Mobile
We can target the above companies nicely.  They're big enough so that we don't need to broaden the campaigns for them to be effective. 

Other options to make use of this: 
  • LinkedIn InMail campaign - targeted inmail messages to employees at these companies with certain seniority level
  • PDF brochures that are specific to each company, showing that Gikko understands their company and the unique challenges it faces
  • Small industry-focused events. Invite existing clients to discuss best practices and sing Gikko's praises
Next for this work which is about hooking new fish to get to our 30 mil goal
  • We are following all the companies on LinkedIN
  • Create specific brochures and set up a LinkedIN InMail campaign 
  • Budget for boosting and inmail - kick off next month? boosting min 10 USD per day
  • We'd need identify posts that performed well in the past 
  • InMail campaign

Q1 coming to an end.

Goals:
 - Whatsapp bot - update needed
- Newsletter - update needed
- Sales collateral - New pitch doc, new onboarding form and digital process, website edits to accommodate these
- Social 
- Content plan for newsletters and SEO boosting to support Gikko being the expert on mobile coms
- new signature 
- report - (aiming for completion by end of March so you can use the new report in April) 

Q2 - what's on the cards for Q2
https://docs.google.com/document/d/1dWfH91mImZcZoE8Y14cWmEMxtX-utGteUFaQjmFIA18/edit#heading=h.ah49g5he44q1
https://docs.google.com/spreadsheets/d/19HFbAS4qy3IFBgTm-eJfc8b55MCTb56kT_JP1Mm-OKM/edit#gid=1129686325



Ian Parsons, Head Chef at Matogen Digital ❤️

Comments & Events

Ian Parsons, Head Chef at Matogen Digital
Robyn, Project Manager at Matogen Digital Robyn Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital Laura  just to note we're ready to start sending out emails via Infobip. We need an up to date mailing list from Gikko. 
Ian Parsons, Head Chef at Matogen Digital
Robyn, Project Manager at Matogen Digital Robyn  - just seeing your note about InMail. It won't be something that the Gikko team sends out from their personal accounts; InMail is available as an advertising option, so we'll basically be sending out InMail ads. 
Robyn, Project Manager at Matogen Digital Ahh, okie dokie
Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital
Ahh great! will be nice to get a bit of a tour on Infobips platform. I haven't gotten into that space yet, but I suspect its fairly straightforward :)

Gikko is also now following everyone on the list Rodney shared above!
Ian Parsons, Head Chef at Matogen Digital 🙌
Robyn, Project Manager at Matogen Digital
Signature set up instructions * 

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Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital
Some notes from the meeting

LinkedIn advertising
  • They like the sound of InMail advertising ~ Needs a plan and content
  • They want to boost ~ we recommended boosting for a full month
Linkedin content
  • Infobip content to be toned down
  • Think more local and focus on the Gikko customer base ~ Robyn, Project Manager at Matogen Digital Robyn do we have a list of their active clients?
  • Gikko to help provide more industry specific content for social 
Brochure
  • Yes! ~ needs a plan
Event
  • Bring in client speakers to other organisations to champion the Gikko offering
  • How do we get these Gikko champions to get involved and advocate
Bot ~ Blocked by Infobip
Newsletter (quarterly)
  • Next Wednesday 20th March
  • Content plan
  • Trends and note-worthy things that happened during the quarter (e.g. an increase in sms's sent, etc.)
  • Touch on Products and services
  • Everyone is using sms ~ aim to cross-sell and get these clients excited about WhatsApp, email and 2-way sms. How can these channels work together to improve comms efforts and strategies for Gikko clients?
  • Pictures from customer visits
Blog
  • what are Infobip doing that we can repurpose for Gikko in a Sub-Saharan African context
  • What are other infobip partners writing about
  • Robs and Laura need to work on the content plan
Report ~ Next on Laura's list
Signatures ~ Add the survey link
Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital
Chat - Gikko Mobile – Robsies links from Infobip
Robyn, Project Manager at Matogen Digital ❤️