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Gikko Mobile

https://www.gikko.net/
Robyn, Project Manager at Matogen DigitalIan Parsons, Head Chef at Matogen DigitalLaura Hurley, Designer, UX and Engagement Specialist at Matogen DigitalDavid Mundell, Developer at Matogen DigitalXoliswa Shandu, Matogen DigitalJohnny Sheridan, Sales Boss at Matogen Digital
Posted by Laura Hurley ·

Mailer reports

April 2024 Mailers

Wider audience:
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FSI audience:
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May 2024 Mailers

Wider audience:
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FSI audience:
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Comments & Events

Robyn, Project Manager at Matogen Digital Robyn, Project Manager
Thanks Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital Laura  I am scratching my head about why this one would have less open rates vs the last one - perhaps because SMS is a known channel that's been around for a long time ? AI is topical but as we discussed when we were planning this newsletter, we cannot be a one trick AI pony haha - real pity / downer to have such low open rates however, will be a good test for us to see what next month delivers - its going to be a challenge coming up with something fresh and new every month seeing as Gikko is not coming up with new offers that are aligned to what is happening in the world but rather the same offer - the exception which possibly needs to be a huge focus is the SALT api stuff where upskilling is necessary (for our marketing and us!) 
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Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital Laura Hurley, Designer, UX and Engagement Specialist
Yeah! A bit disappointing for sure... Winston mentioned in a voice note to me that he would like the next mailer to focus heavily on the API security tool, as they seem to be getting quite a bit of traction on that. So, we can spend some time leading up finding nuggets in this space to make the mailer worth while. 
Robyn, Project Manager at Matogen Digital 🙌
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Ian Parsons, Head Chef at Matogen Digital Ian Parsons, Head Chef
What was the subject for this month's newsletter Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital Laura ?
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Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital Laura Hurley, Designer, UX and Engagement Specialist
Ian Parsons, Head Chef at Matogen Digital Ian the subject lines:

Reach Millions in Africa with Powerful SMS Marketing for Financial Services 
Reach Millions in Africa with Powerful SMS Marketing

Forwarded you both mailers
Ian Parsons, Head Chef at Matogen Digital 👍
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Ian Parsons, Head Chef at Matogen Digital Ian Parsons, Head Chef
Sorry, and what were the previous month's subject lines? 
Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital no worries
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Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital Laura Hurley, Designer, UX and Engagement Specialist
  • What is the content people can't get anywhere else?
  • No one is writing about payment processing in Zim. Like e-commerce and exchange rate woes.. How do companies communicate about things like this
  • What can we talk about from a Zim capacity and what is appropriate
  • How do Zim companies do deliveries if there is no address
  • How do they solve problems with communication
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Robyn, Project Manager at Matogen Digital Robyn, Project Manager
interesting that the wider audience did better this time - our approach was not as financy this time so might be simple as that 
Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital 💡
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