Posted by Robyn · May 07, 2024 at 7:57 AM

Gikko agenda 7 May 2024

Inmail campaign demo for team
Gikko social - anything to discuss?
Gikko website - Laura will be done with visuals by the end of the week at which point we'll share for input and then queue in for dev
Next inmail campaign universities - will take learnings from the first one and apply them to the next campaign so want to let it run through but plan any supporting content in the meantime - we also want to see if we need to tweak the brochure based on the first campaign
Supporting blogs - Rodney's write up
Supporting blogs| Gikko service framed in a case study/Fit for purpose blog | How do Gikko services benefit this industry - what do you actually put in place for these businesses that help streamline their operations –

example: https://www.linkedin.com/pulse/benefits-automation-your-university-chris-owen/

What gikko do: - do we have any universities signed up at the moment to do a specific case study or shall we go with a general how we support universities

2. do you want to add any people to the below list based on who you spoke to at the event?

Newsletter stats - interesting to see that the FSI click through rate is significantly higher than the generic mailer - will be keeping an eye on that to see if its because its so specific - also click to open rate - specific so people want to open it?

Generic