📈 Gikko Agenda 18 February 2025

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Hi Robs,

From your email yesterday: " We have not worked on any of the posts you wanted, yet, Winston as we need clarity on how to proceed. “ 

(1) SOCIAL 

Our posts at present are great - they are talking to our products and services. Happy with this. However I believe we need to now start introducing more ‘knowledge leadership’ posts that demonstrate and symbolise our market positioning. 

For example posts on “ Best Practice “, “Tips & Tricks”, “Latest Regulation Rules” etc

In my mind I think 1 per week is ample. I am happy for us to do 4 pieces that will help you get an idea of what we’re trying to achieve, and thereafter hopefully Jaimie can take it over. Or alternatively we supply the content and Jaimie sticks with the visuals. Maybe this is best?

(2)ZAMBIA

Exciting news, Gikko has officially opened a Zambian company as of last week.  This means we’re going to soon start spending a bit more time and effort on that market.

(a) Please can we make mention of this in the upcoming newsletter?

(b)  Rodney will be going to Zambia Digital Week 24th March. In line with this I think it will be a good idea to start posting content indicating that we will be there and indeed additional content that is more Zambia centric. 

(c) It would also be good to launch the same ads or some of the same ads into the Zambian digital space in the lead up to the Digital week. 

Happy to talk on this further next week during our standup. Let me know if you have any questions in the meantime.

W

Hi Winston 

Thanks for your email.

Let's chat through all of this next week. Re social - I understand we want to layer this in which is aligned to your strategy of being known as the leaders in mobile coms. What you consider as tips and learning is what needs unpacking. 

It 's tricky coming up with tips in the mobile communication space that has not been done before so your input is useful. Rodney's blog is a good starting point - would it meet your brief to take his individual points and turn them into social posts ?  https://www.linkedin.com/pulse/best-practices-utilizing-whatsapp-channels-enhance-rodney-munodawafa-r1bwf/?trackingId=yo%2F%2FGFGqTFe7jmFZVpBoUg%3D%3D 

I have been trying to think of new information that people usually struggle to get in a concise way.  Maybe something more toned down is better.  I also think Salt is a huge opportunity with lots of concepts to unpack so I'd like to understand how and when you see this fitting in because we have an opportunity to stand out talking about this. 

Wonderful to hear about your new office in Zambia and noted that you want to mention this in the upcoming newsletter & activities in the coming months. Great to hear that you are going to the Digital connect in Zambia. Thinking back to previous conversations and ideas, is there an opportunity to work in one of our already existing promo videos or possibly consider a new promotional video? 

Lastly, when we advertise we have about half our usual budget so I want to make sure we can fit all the activities into the budget / see what must be kept or parked. 

Thanks, Win

Robs

Newsletter concept - seeing as we need to talk about the new office in Zambia we can make it all about the Gikko story and journey to success - branching out in the zambia - going to zambia digital summit - We could do this maybe but also going to see what comes out of the webinar today - infobip product road map 

- Winston shared an example on what's app, the letter should be recreated on the site and shared via what's app - how will we share the letter - manually? 
- Winston is happy to give people an opt out of What's app when we share and assume Opted in for all who have signed up as clients 
- Any insights from the Infobip webinar - I didnt receive a recording - please share insights