📈 Gikko Agenda - 1 October 2024
Website is live
Forms connected ( need to figure out infobip)
Content work in progress
Newsletter and blog going out Tuesday, 1 October
Pitch doc on the go
Business cards after Pitch
Social happening today
CRM - next steps
Gikko Strategy next steps
Forms connected ( need to figure out infobip)
Content work in progress
Newsletter and blog going out Tuesday, 1 October
Pitch doc on the go
Business cards after Pitch
Social happening today
CRM - next steps
Gikko Strategy next steps
Comments & Events
Laura Hurley,
Designer, UX and Engagement Specialist
- Mailer is good to go once the blog is added
- Rodney: Field text/type - he can't see any submissions in this and checkboxes and various other fields
- Robyn looking into HubSpot settings to see how we can work around the Elementor for and Gravity form combo. May need to switch out to gravity forms for all.
- Infobip automation, uploading contacts from forms - need to figure out the automation bits - Ian
- Pitch doc sent by Friday/Monday
- Winston: Website analytic review in our biweekly meetings. Are out efforts paying off? Ian, can we aim to have access to the analytics? Is a dashboard an option (Winston - not really necessary), but happy with analytics access for now would be very useful.
- Once a month review of Analytics is more realistic.
- Give things time to unfold.
- Use the data to make decisions
- Winston confirmed 25th visit. To meet in the morning to afternoon.
- Lets set up an agenda for what we gonna do and how the day pans out.
- Winston is essentially available until 6pm
STRATEGY
- Drive people towards our digital footprint
- Rodney needs to connect and network with more people
- The upcoming event has some key Zimbabwean stakeholders
- Rodney is going to a customer experience convention in the highlands (6th to the 9th November
- Banking sector folk are typically defensive, and rigid (this will make you look good)
- People defer to those who shout loudest, and loud shouting defers to status
- Winston has a friend with a helicopter and wants Rodney to arrive at the event in front of the hotel. Make it executive.
- Introduce AI - hot topic, so much we can do for our customers. We're the top guys to approach regarding AI.
- Make our presence felt
- Above-the-line advertising? Or, stick hard with digital? Billboard is USD2000 a month. Radio? Social media advertising, expanded. Rodney has a target of two signups a week (regardless of size. But a digital strategy will attract more organic.
- We need to decide what our ROI should be - where makes the most sense to place our Money.
- Printed brochures at expos and events.
- Billboard - Rodney feels this is important for the Zim culture, people are not all in a digital space
- The Zim market is complicated in this space because its difficult to quantify the impact of above-the-line efforts in this environment
- Need a focus group and good market research to launch a billboard campaign
- Corporate running/golf/other sporting communities that we could sponsor and advertise at. T-shirts, flags.
- We need a proper strategy, don't want to be bombarding. Lets do one thing at a time, start with conferences
- We need to decide what our ROI should be - where makes the most sense to place our Money.
🙌