Gikko Mobile

https://www.gikko.net/

πŸ“ˆ Agenda - 9 April 2024




Blog - Frequency: Monthly, but staggered with the monthly mailer: 

Questions

  • Who are the top 5 clients? 
  • Are there case studies for the top 5 - who are we missing? 
  • Anything that you are aware off that they are asking about that would add value - common objections you get when you see new clients would be useful here too
  • We aren't sure what you put in place but some of our thoughts here after seeing the new hospital sign up on the newsletter. Since we've recently onboarded a hospital, what content can we drum up regarding patient comms and hospitals.
    1. What should hospitals put in place?:
    - I have an emergency – manual efforts delay action, when comms are automated doctors are helping patients and not getting mixed up in admin.
    2. What can hospitals gain in the bigger scope - there are more examples of how automated comms can improve hospital services.Universities:
    - what do these places need to comminucate effectively: results, announcements, registrations, etc. What can Gikko provide...(?)
    https://www.linkedin.com/pulse/benefits-automation-your-university-chris-owen/


Inmail campaign: 

  • Plan campaigns & note: We won't be able to see who receives InMail messages, unless they make contact after receiving the message. 
  • Set up lead flow so that Gikko can quickly respond to incoming messages and try to work the lead.
  • Here’s the list we have from Rodney - * please confirm the order of priority.
  • Retail has been noted as well so we need to know who you would like to target there.

 



 INmail campaign brochures to support the InMail campaign 
  • These should be useful in general so the Gikko team need to provide us with the key pain points / what you think is useful that we can use to target the industries

Website work 
  • We spoke about enhancements for the blog which we can get queued in from next month;  the next standup session we have together will be about the website. parked till next meeting on the 23rd



Overarching Goal - 30 mil messages from 22 mil. We are unsure what the 24 mil that we currently have as a figure is based on so not sure how far off we are from the target.

I have not heard back from Winston so I have pulled up the actions that require Gikko input - listed in pink - I also pulled out the questions we have on the blogs so we can ask them specifically today - 


Comments & Events

Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital
I have sussed out whats happening on the blog graphics and created a visual guide. I've also uploaded the AI blog (as a draft to test) and it looks to be working as expected. Here are the references:
Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital
The hero banner image needs to be adjusted in the website work. The tiling is not ideal and no matter what "Safe Area" we create, it will ultimately crop depending on the screen size. This shouldn't be a difficult thing to update (likely just a setting on the banner image) but we'll sort that out when we have go-ahead on the website work
Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital
I also want to let them know that we don't necessarily need text on the graphic every time, but wanted to show the possibilities.
Robyn, Project Manager at Matogen Digital
HI Lau, I think this is an email vs we discuss today - there's a lot of questions on our list that hopefully they will have answers for - are you happy to share options via email so everyone is included? 
Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital
Absolutely! Thanks, Robyn, Project Manager at Matogen Digital Robyn – Will send this in an email after our meeting
Robyn, Project Manager at Matogen Digital πŸ™Œ
Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital

Meeting notes

Blog
  1. Planning doc questions:
  2. Top 5 clients: CBZ, NMB, Bank ABC, Nyaradzo, CABZ
    • CBZ tops the chart usually
    • We can work on some blogs and then share them with them to help us frame
    • Create blogs that may need less input 
    • Their clients are not as incentivised to contribute
  3. Common objections:
    • Pricing
      • we don't compete on pricing but it's a comment that comes up
      • Premium pricing for a premium product
      • We say: It's a volume-based outcome, the more they use it the more value
      • Pricing is 1.6 (in the market) Gikko are at 4.5. It's about 3 times the going rate
      • Upstream the costs are inflated through the partnering
      • Customers are looking at functionality and the portal, and are not as concerned about security
      • They want simple solutions
    • Support
      • Feedback has been good and people are happy
      • They value the service
      • We need SLA, turn around times that are standardised to have better expectations on support
      • Discuss with Win, and get his take...?
  4. Hospital:
    • SMS, data collection
    • Accounts
    • Appointments and scheduling through SMS
    • Informative communications
    • Not currently working with scripts
    • not 2-way at this point, so comms are generally confirmations
    • 2-way is laborious and needs a lot of set-up, the hospital will also pay for the responses, so 2-way is quite a bit more pricy.
  5. Universities:
    • Admissions
    • Acceptances
    • Billing and accounts
    • Results
  6. Retail
    • Rodney will share a list
Brochure
  1. When it comes to FSI, things to cover:
    • Security, end-to-end encryption
    • Traffic prioritization - OTPs before marketing/awareness
    • Timing and time-outs
    • Segmentation of messaging for their customers – different levels of access
    • Personalisations with tags - more targeted
Targets – 30M?
  1. They need to check in with James – what sort of uptake has happened, is it current clients with more messages, or new clients being onboarded?
  2. IP switching costs are next to nothing
Robyn, Project Manager at Matogen Digital πŸ™Œ
Robyn, Project Manager at Matogen Digital
awesome thanks Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital Laura   - Debt collection vs data collection for the hospital - you would need two way sms to do data collection I recon x
Laura Hurley, Designer, UX and Engagement Specialist at Matogen Digital πŸ’―