agenda 26 March 2024
Hi Robyn,
Hope you had a great weekend.
- Have you got a budget for us for LinkedIN inmail campaigns and do you want us to move forward on this idea? - Definitely let's go ahead with this and work with a budget of around $200-$250. I will then follow through with calls/mails to the respective prospects since this will definitely make the convo warmer.
- If so, should we create the brochures we spoke about to support this initiative? - Yes, let's go for it.
I will also do a brief write up by EOD today on the ICT event, challenges brought up and how Gikko can chip in.
Quick one - In terms of Analytics, is there a way we can get information on who is hitting our website and the pages they are looking at so we can reach out to them (discreetly :-) (something similar to what Techtarget does, getting to find out who is researching about us and so forth). At the same time if we can also get some analytics on the outbound marketing emails we are pushing through to check who has opened/read/clicked links (if possible).
Let me know if you need anything from my end.
In the chat, please clarify with Rodney that we won't be able to see who receives InMail messages, unless they make contact after receiving the message. Their lead flow should be set up so that they can quickly respond to incoming messages and try to work the lead.
2. What do we need for the brochures - which industry is number 1 on the below list (where should we start)
- Email stats - James said he would send stats today - will keep you posted
- Blog - anything to discuss https://docs.google.com/spreadsheets/d/1slNrJoenkSJpG4qTKowPzjrXFxVSdPx81R9SCPzEPBw/edit#gid=1183163511&range=A1
https://docs.google.com/document/d/11Cotfx_sIA-HvwfNtG1Bh3AJ_xqW2SB33gXwT1rOVYc/edit#heading=h.w2610qwueum
- Q2 planning
Gikko had the opportunity to be a part of the inaugural Zimbabwe Telecommunications conference held in the capital Harare. Held under the theme "Connecting the unconnected:Bridging the digital divide", drew key stakeholders from the Telecoms sector.
We networked with most of our key stakeholders mostly from the Mobile Network Operators (MNOs), discussing key areas on how we have collaborated well in the Bulk SMS space, at the same time discussing how we can improve service provision both ways. Key challenges and/or topics raised were around embracing Artificial Intelligence (AI), citing its ability to increase productivity, significantly transforming the way businesses and people live and conduct business worldwide. Most importantly using AI as a cost cutting measure.
The Postal and Telecommunications Regulatory Authority of Zimbabwe chipped in, adding that it is key to converge regulators to improve ease of doing business. The area around the cost of communication was heavily discussed.
MNOs highlighted the need to converge with multiple sectors to avoid overlaps as this encourages standard setting and information exchange. There needs to be a shift from one size fits all to a data driven segmented approach based on the risk factors of the regulated entities.
This aligns with Gikko's many business objectives which includes making sure we provide the portal which enables businesses to communicate with their customers through mobile devices (their preferred channel) in a more efficient and cost effective way. Talking of AI, Gikko's Bot Building Platform - ANSWERS, lines up in the ecosystem making it easy for businesses to design, build and test chatbots for mobile chat applications like WhatsApp.
- One new blog per month
*They like the blog ideas and will provide feedback on the questions we had there
*They will check the blog we started with and add their feedback if needed - then we can edit and take it live
* feedback on blog ideas - answers to the questions we have https://docs.google.com/spreadsheets/d/1slNrJoenkSJpG4qTKowPzjrXFxVSdPx81R9SCPzEPBw/edit#gid=1183163511
- Monthly share the new blog on social
- Newsletter frequency once a month including a fresh blog write up
- Ability to add tags on the next newsletter- check with Ian, if its not something we can figure out, ask James -
* Gikko to update the database for newsletter and Flo to segment the newsletter - it is more work for us but speaking to the audience in a way that is specific makes more sense vs generic - we can use the same template but update the message so its appropriate for the market it reaches
- Inmail campaign - We need to plan the campaigns, it would be great to start one next month but its going to depend on the additional services we need
- We mentioned how the campaign will work and that we need to set up a lead flow of sorts - that can form part of the campaign planning
- INmail campaign brochures to support this - these should be useable in general so the Gikko team need to provide us with the key pain points that we can use to target the industries - we asked them to prioritise which industry first so will add that to my follow up as I don't recall getting a final answer yet
- Website work - we spoke about enhancements for the blog which we can get queued in - the next session we have together will be about the website
- Social - Win is happy with the adjustments Lau has made so we'll keep this going - well done Lau
- Lau is working on the report to wrap up this month still - they will share reports from next month
Thanks so much for the notes!