• Onboard with account based marketing and Rodney steering those conversations with Matogen Digital assisting with surround sound (all the activities and pieces of content that support the conversation and solution being presented) Rub shoulders with the right people. Hopefully some opportunity to present information at upcoming events (demo / talk about what's possible with Gikko supporting)  

• Videos - what do we need for the Gikko videos to use in advertising - what concepts and how many do we want to develop - animated or some real people like we did with Koola Moola 
• Rodney QR code and associated video share showing Gikko goodies 
• Youtube advertising with these videos as part of our strategy 

• which radio station/s 
• what can you set up for them - two way SMS 
• sponsor the messaging to get your name out 

•  Helping prospects realise that data security and delivery matters - the Matilda's of the world need help - no delivery = not getting the service you are paying for 
•  Make sure our messaging on social speaks to the problems Gikko can solve - do you know if messages are being delivered, why data security is important
• What spend is needed.  USD2000 was thrown around but should include the videos and advertising - Ian to come up with budget that makes sense to share back with Winston 

• SEO boosting by cross linking between sites.  We write a blog referencing the partners and linking to their sites and give partners & clients who are open to it, a neatly written piece of content that they can add to their site that links back to Gikko 

Radio comments from Winston:

Screenshot 2024-10-28 at 11.33.33.png 126 KB • Download

Interesting on the ZiFM website, someone is advertising VOIP - business solutions Next Level Com - google ad 

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• From January, run campaigns in 2 to 3 month cycles, with $1000 / month ad spend. In campaign months, Matogen Digital's spend will come down to about $1200/month
• Update Rodney's LinkedIn profile

Additional notes:

• A need for material that helps make decisions - validate a decision through proof (digitally and possibly above the line)
• There is enormous opportunity in the Government – how can we help drive this?
• Winston's job is to get to the decision-makers - how can we support that? Social proof and making those decision-makers look good.
• Ask more questions like: Do you get reports?
• Rodney of LinkedIn manager
• Look at a strategy for Rodney's LinkedIn Profile

• FBC
• Makuru, but looks like there some more traction following Fridays jol.

Winston says:

1. STATUS
2. CASH
3. BUSINESS SENSE

Events:

• Tools for events:
  • Videos that address problems to solve and ask straightforward questions - like, "do you get reports?"
  • 30 seconds
  • Can we get someone with Credibility to be in those videos?
  • Elevator pitch
    • Send an SMS to 677, get a link
    • QR code
    • Link/QR code opens chat in whatsapp with a video that ties into the chatbot
• Internal events:
  • Customer royalty approach (Lunch & Learn)
  • Get good feedback
  • Winston to not be in these meetings

Digital Marketing:

• Case Studies/Social proof with the cross-linking SEO benefit
  • Infobip and Econet will be the first to target to cross-pollinate, possibly Salt as well
  • Write a post for us and them to speed along the process. We're the African partners driving the adoption of better business comms that is measurable and actionable.
• Sponsored ads, Google ads, YouTube ads (TrueView) and Radio stations, which will also need a flow f sorts that can involve the video assets we create (e.g. SMS 677, link to video on what to do next, or via whatsapp, etc.)
• Can we get some interviews from happy customers for social proof to share extensively - organically and through paid channels?

Other ideas:

• Airport Advertising
• Airlines like Airlink, who is their messaging partner?
• Pharmacies
• More Funeral insurance types