Q1 Summary - 5 April 2024
Focus and achievements
- Brand awareness focus
- Social posts & boosting - one month boosted which was successful in getting the Figjam name out there
- New social post template & reached 1000 followers (reached this goal during the boost campaign)
- 2 new case studies loaded (Seedco Zambia and Irvines)
- Preparing for the 10-year birthday celebration (social media posts at the beginning of every month)
- Business cards
- Delivered quotes for new sales collateral but didn't get feedback on going ahead
January
Thank you for the quick catch up this morning. It was very helpful, as discussed please find attached two of our most recent case studies. (Seedco Zambia and Irvines)
Our general target markets are
- FMCG
- Agricultural
- Pharmaceutical
Our main target clients for this Quarter in Zim are
- Lobels Bread
- Bakers Inn Bread
- ProBrands Group ( Porbottlers, Profeeds, Prodistribution, Buffalo Breweries)
*All Van Sales
We will also be exhibiting and presenting at the Zimbabwe Pharmacist Annual Conference - Q2
I have also attached the presentations we use to pitch to clients - these are slightly outdated and need a revamp.
Not sure if you have ever put together any sort of product proposal for us. That would be very useful, something generic we can then tweak to fit a specific client's needs.
February
We will deliver the business cards (next week) but we won't be able to fit in the company profile under the same budget this month - I will quote you on this along with the sales presentation so you can decide if you want to add to your budget or wait for next month. You can expect a quote next week.
Laura has identified the posts that did well and I have given my opinion on where we can start - we need your thoughts on this next so we can see which posts are ready for boosting.
Link to posts to boost. We're thinking to start boosting 2 or 3 and see where that lands us - we obviously want to keep the budget in mind so that will be the decider in the end.
With that in mind, when going through the demo posts, we noticed that the link to the demo's is not updated yet * Lau flagged this a few weeks ago. We need a new calendly link from you to assist with fixing this up - please chat to Dave if you are unsure about this - I think Rhys set those up before. When you click on book a demo - you reach this link: https://calendly.com/figjam-kudzai/figjam-demo-intro?month=2024-02 We are hoping to draw in new eyeballs so these things need to be correct.
You flagged a couple of other website edits in our meeting one of them being Van Sales coming soon - we found where that was happening and will remove it - it should be a quick one to get right, however, the demo link is much more important and a better use of time especially with you visiting potential clients. We want to do both but the demo is priority.
Other website edits mentioned that require your input:
- Update Case studies - what needs to be updated
- Updated testimonials - share when you get new ones
- End of March webinar - date and content so we can fix up that blank page https://www.figjammobile.com/webinars/ * These pages were built for continued use so we'd suggest, if possible, that you consider the next couple of sessions so we have a few months worth of dates - that way we don't have this issue again.
March requests What we need from you:
- Share the calendly link that you created so we can get that fixed up for you - Done
- Webinar schedule and topics - Not enough details provided - dates, rsvp links and who is doing the topic - we have topics only and no feedback on the session that is supposed to happen next week
- Newsletter content and idea of when you want to send out the letter - Easter dates 29 March - 1 April - Didn't achieve
- Date for the pharmacy conference and sign off if you want a pitch doc for this - Didn't achieve
- Pharmaceutical companies that we can target on LinkedIn who will be at the event- your top 5 that you are aspirational to get onboard - Didn't achieve
- Case studies and their updates - Didn't achieve
- Trim down the campaign list of industries and let us know who we can keep / remove - Didn't achieve
- Onboard Dave with our plan to continue boosting and creating awareness - it's early days and would like to keep this going for a few months. Assessing what works and adjusting so we can get the best outcome. - kind of achieved
What we need to deliver for you:
- Assess best posts to boost so we can continue to drive awareness - achieved
- Update the priorities and initiatives document with the next wave of work. - achieved
Nice to have
- See if you can coordinate a panel with your friend to talk about the challenges the pharmaceutical companies have in distribution, one of your clients talks about the solution for it and maybe you or Dave speaks about your experience solving these problems. - Feedback needed
- Get Testimonials from your active clients who will be at the event and lets get them added to the pitch doc - Feedback needed
- New idea that was not discussed - a case study on one of your pharmaceutical companies - seeing as this is a good vertical for us to explore we should have something like this for new customers to check out - Feedback needed
I believe that's it, we'll get on with the work we need to do and share that with you towards the later half of next wee
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