Posted by Robyn · Apr 09, 2024 at 2:59 PM

Agenda - 10 April 2024

RSVP links and details for the webinar on the 8th of May
- intro to van sales by Luke,
- what else can we say and do you know to work the RSVP
- Mailer?
- maybe we can log in and look at the ClickMeeting together to speed things up?
We're ready to launch the boost campaign
- Have you sorted out Dave and the LinkedIn limit?
Do you need sales collateral
Social media support on Market trend posts and team spotlights
Q2 focus
- Blog?
- Website?
- Case Studies – revised and new ones?
- Mailers?

Anything else we want to add here x

🔥 Added bits x

Comments & Events

Laura Hurley, Designer, UX and Engagement Specialist

Comments:

People are reluctant to trade given the currency shifts in Zim
A fair bit of Churn recently, which is scary

Webinar:

Dave has cancelled the ClickMeeting, loom, etc subscriptions
Zoom is an option, they need some functionality
- Want to record
- RSVP
- Tanille looking at options need feedback ASAP

Boosts:

Tanille spoke to Dave and needs to get on top of him to add the budget
Breakdown of the benefit, to see what it's doing and where the return is
Comparison of traffic when we have boosts vs when we don't
Followers as a metric isn't necessarily a good met
Add go to website button to LinkedIn Page (see if its an option)

Sales Collateral:

Presentation for Pharm expo
All in one presentation for Sales - Robs, do we have scope?
Company Profile – too plain. Needs redo design, and add something to do with SFA and Van Sales, All-in-one doccie.

Q2:

social media: Brand Awareness and Thought-leadership. Challenge: What to focus on, Tanille has a list she will share.
Goal: Website Traffic increase
Goal: Increased engagement
Tanille to go over site content, revise what needs to change, go or stay
- Case study by Friday – Pharm, follow up
Tanille to provide measurable goals for Q2

Tanille:

Sharing brand awareness notes from their Q2 meeting
Urgent: presentation from us! – Approaching ERP vendor, and they want a sales pack

Apr 10, 2024 at 1:39 PM Notified 2 people

Robyn, Project Manager

Hi Laura,

As discussed in our meeting today, below is a list of initiatives i've put together around our Q2 focus:- brand awareness & thought leadership

Please let me know your thoughts, If you think these are relevant, achievable and most importantly measurable, I am open to making changes where necessary.

1. Increase Website Traffic:

Increase website traffic from our target audience by 15%.
More website traffic translates to greater exposure and brand awareness.
Achieve this goal within the next quarter.

2. Grow Brand Recognition:

Increase brand recall by 5% among our target audience within a specific geographic region.(e.g Kenya)
Conduct brand awareness surveys before and after a boosting campaign to measure recall?
Higher brand recall signifies stronger brand recognition.
Achieve this goal within the next quarter

3. Enhance Social Media Engagement:

Increase average engagement rate (likes, comments, shares) on social media posts by 20%.
Higher engagement indicates increased brand awareness and audience interaction.
Achieve a rise in engagement rate within the next quarter.

4. Establish Thought Leadership:

Publish 1 high-quality blog post per month
High-ranking content positions the company as a thought leader in the industry.

5. Increase Brand Mentions:

Secure 1 mention of our brand in a relevant industry publications or online community.
Brand mentions demonstrate credibility and wider industry recognition.
Achieve this goal within the next 6 months.

Looking forward to hearing back from you.

🔥

Apr 11, 2024 at 1:02 PM Notified 2 people